Surbhi Singh is a Senior Product Designer.

Designing enterprise platforms, telecom apps, health-tech and AI systems.

Previously
Airtel, Nagarro, Tata 1mg
Founded
Brisky
Consulted
More than 5 companies
More about me ↗

Selected work ↓

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Airtel Thanks

· Telecom

Turned unused premium rewards into a reason for Gold & Platinum customers to stay.

43%of Gold & Platinum activated a reward, up from 16%

3×clicks on the Thanks entry point

68%of claims started on Home

Redesigned Home with Explore Gold BenefitsRedesigned Thanks benefits pageGold Benefits cards on Home
Reward activation16% → 43%Gold & Platinum, 3 months after launch

Y1

· Fintech

Found out why people deleted a safe-investing app on day one, and redesigned it to put the deposit first.

₹2.5M+assets managed in 8 months

500+investors

5safe assets in one app

Onboarding: earn up to 8.50% per annumHome with fixed deposit rates firstDeposit: enter an amount firstFD detail showing maturity amount before booking
Assets managed₹2.5M+within 8 months of launch

Lido Flight 4D

· Aviation

Redesigned Lufthansa Systems’ mission-critical flight dispatch platform powering 25% of global commercial flights across 125+ airlines.

25%of global commercial flights

125+airlines

7,700+aircraft planned

Flight Detail with route map and vertical profileCalculations: flight plan scenarios side by side
Lido Flight 4D1 in 4commercial flights planned on it

Diabetes Care Plan

· Healthcare

Simplifying discovery of the Diabetes Care Plan so users save more.

6 → 1,000plan orders a day

Product page with the member priceCart offer: save ₹322 with the Diabetes Care PlanExpanded plan benefits in the cart
Usability testing9 conceptstested with 50 people

More work ↓

Recruiter report: answers question by questionCandidate app: resume uploadedCandidate app: assessments
AI candidate reportEvidence firstthe score comes last

Pehchaan

Pehchaan · AI hiring platform

An AI hiring platform that shows recruiters the evidence first and the score last.

Wireframe: what are you looking for?Wireframe: who is getting insured?Wireframe: plans for your family
Research89 peoplesurveyed before any screens

EasyPolicy Health Insurance

EasyPolicy · Insurtech

Redesigned how people buy health insurance online: earn trust first, ask for details last.

Rules for airport monitoring, with priorities and a default ruleAdd rule: flight leg group, conditions and actions
Rules engineOne modelfor every kind of flight rule

Flight Planning Rules Engine

Lufthansa Systems · Enterprise design

Designed one rule model for airport monitoring, tankering and calculation variants.

Brisky app screens

Brisky Quick Commerce

Founder · Startup

Hyperlocal quick-commerce platform built during lockdown, delivering 10,000+ orders.