Surbhi Singh is a Senior Product Designer.
Designing enterprise platforms, telecom apps, health-tech and AI systems.
More about me ↗Selected work ↓
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Airtel Thanks
· Telecom
Turned unused premium rewards into a reason for Gold & Platinum customers to stay.
43%of Gold & Platinum activated a reward, up from 16%
3×clicks on the Thanks entry point
68%of claims started on Home
Y1
· Fintech
Found out why people deleted a safe-investing app on day one, and redesigned it to put the deposit first.
₹2.5M+assets managed in 8 months
500+investors
5safe assets in one app
Lido Flight 4D
· Aviation
Redesigned Lufthansa Systems’ mission-critical flight dispatch platform powering 25% of global commercial flights across 125+ airlines.
25%of global commercial flights
125+airlines
7,700+aircraft planned
Diabetes Care Plan
· Healthcare
Simplifying discovery of the Diabetes Care Plan so users save more.
6 → 1,000plan orders a day
More work ↓
Pehchaan
An AI hiring platform that shows recruiters the evidence first and the score last.
EasyPolicy Health Insurance
Redesigned how people buy health insurance online: earn trust first, ask for details last.
Flight Planning Rules Engine
Designed one rule model for airport monitoring, tankering and calculation variants.
Brisky Quick Commerce
Hyperlocal quick-commerce platform built during lockdown, delivering 10,000+ orders.